As we discuss on our organic SEO page, the majority of Internet users prefer to click on the first 10 organic search results.

PPC search results will have the word “Ad” next to them in order to alert consumers to the fact that your company paid for your website to show up in the results. PPC is a good way to advertise when you are dealing with a controlled budget. As its name indicates, you will only pay when your ad is clicked.

PPC (also known as Paid Search marketing) essentially means that your company will be shown as a result within the sponsored listings section of a search engine. A Pay per Click campaign involves running paid ads for your company that will appear at the top of (and beside) organic search results in search engines such as Google and Yahoo. At Sofia Marketing, we can help you to build a compelling PPC campaign. PPC is an abbreviation for Pay per Click advertising, and it is undoubtedly one of the best ways to initially bump up your website’s online presence. While it is true that SEO and PPC are often thought of as completely separate (and almost opposite) entities, the two practices should ideally be implemented together in order to make the best decisions and carry out the most effective strategies when optimizing your website long-term.

Brief Process of Our Pay Per Click Campaign

Google pay per click